July 14, 2015 — “Sensing, Thinking, Acting.” That is how the CEO of Hexagon Metrology described the business strategy behind his company’s acquisition of Vero Software.
Norbert Hanke’s comments were made to Vero staff and customers at a series of seminars in France organized for the release of WorkNC V24, a leading Vero CAM software brand for advanced 2- to 5-axis machining.
During his visit to Mâcon and Lyon, he introduced the Hexagon AB group, including Hexagon Metrology, of which 500 of its 5,100 employees are software developers. This is the division in which Vero operates as an independent business unit. He also explained the industrial vision of Hexagon AB which led to the acquisition of Vero Software. Summed up by the phrase “Sensing, Thinking, Acting”, he explained the strategy of Hexagon is to extend its industrial offering by combining measuring technologies (Sensing), data analysis (Thinking) and Computer-Aided Manufacturing (Acting). He says this means customers avoid making mistakes and reach higher quality and productivity levels.
Norbert Hanke explained: “We want to be part of the whole manufacturing cycle. Quality generates productivity. Combining measuring technologies for quality control, with CAM software provides the requirements for integrating data and processes during the whole manufacturing cycle of the product.”
Since Hexagon acquired Vero Software last year, Mr. Hanke has been visiting the different Vero companies around the world to meet staff and customers and introduce Hexagon AB – a world leading industrial group, with a turnover of 2.4 billion euros and 15,000 employees, 3400 of them working in R&D.
During his visit to France, Mr Hanke, who was accompanied by Marketing and Communication Director Anne Willimann, met the R&D, Sales and Technical teams, as well as 50 customers.
Product presentations from Hexagon Metrology during the WorkNC V24 seminars in France, such as combining the Romer measuring arm with the 3D Reshapers scanner and software, clearly demonstrated that the Hexagon vision is becoming a reality.
Norbert Hanke’s message in France was in-line with presentations made during Hexagon’s HxGN Live Annual Conference which took place in Las Vegas in early June.
Vero Software hosted its first reseller conference as a Hexagon company at HxGN Live. During this event, resellers saw at first hand the benefits of being part of a major company committed to innovation and driven above all by an ambitious industrial vision in which Vero Software has a major role to play.
Hexagon (Nordic exchange: HEXA B) is a leading global provider of design, measurement and visualisation technologies that enable customers to design, measure and position objects, and process and present data.